DIXIX Brand Story
Born from a relentless pursuit of design excellence and functional integrity, DIXIX emerged from the vibrant rhythm of the modern city.
We believe elegance is not merely a visual expression-it's a way of life. By merging innovative design language with premium materials, DIXIX creates products that are both highly functional and visually refined for today's discerning consumers.
Each DIXIX creation reflects our designers' obsession with detail and their sharp intuition for future trends. Drawing inspiration from global cultures and artistic traditions, we infuse contemporary minimalism to deliver a truly distinctive experience.
At DIXIX, everyday objects become works of art-companions on your journey to explore the infinite possibilities of life.
Brand Positioning
DIXIX is an innovative design brand crafted for a new generation of high-end consumers, dedicated to the seamless fusion of style and functionality.
Our products embody minimalist aesthetics, exceptional craftsmanship, and everyday practicality, designed to meet the modern consumer's desire for a refined lifestyle.
DIXIX is more than a brand; it's a statement of living-bold, confident, and always ahead of the curve. We design for those who value taste and detail, becoming a source of inspiration and a trusted companion in their daily lives.
Product Creation Philosophy
DIXIX's Product Creation Philosophy: A Journey of "3W" Thinking
At DIXIX, every product begins with a question-and often, many more. Our creative process is built upon the "3W" mindset:
- Why - Why does this need exist? What is its essence?
- Why Not - Why not challenge convention? Why not rethink the obvious?
- What If - What if we imagined a new possibility? What if we dared to be different?
Through constant questioning, doubting, and challenging ourselves, we transform intention into innovation. This mindset empowers us to break through market pain points, craft fresh and distinctive design concepts, and deliver products that defy expectations.
At DIXIX, creativity isn't just a tool-it's the force that sets us apart.
About us
Specialife Industries Ltd began from a single block factory of around 40 workers.
After 30+ years, not only have we grown in size and capacity but have also earned ourselves many awards and recognitions in the industry.
1989: Set up company in Hong Kong
1990: Set up factory in Fuyong, Shenzhen
2000: ISO9001 certification
2009: 9 blocks of factory buildings built in Zhuhai (one million square feet of floor space)
2010: ISO14001 certification
2012: 89 Utility, 89 Design patents issued, 6 pending
2015: BSCI Audit
2016: 115 patents issued, 6 pending
2018: ISO13485 certification, Sedex / Semta Audit
2019: BRC Certification
2021: Clean room facility completed
2024: 151 patents issued, 10 pending
